Partner with Podcasts
For brands looking to integrate into premium podcasts or launch a show of their own.
How brands work with Frank
Sponsor existing podcasts
Align with the right podcast for aligned host-read ads, naming rights, integrated segments and social amplification.
Launch branded podcasts
We consult with brands and agencies to develop, produce and distribute podcasts from concept to campaign.
Build brand campaigns
Audio, video and social content designed for cross-platform reach to reach your brand’s objectives.
Podcasting offers one of the most engaged and trusted advertising environments available today.
In a media landscape defined by shrinking attention spans podcasts are defying the norm. Global research consistently shows that host-read podcast advertising delivers higher recall, stronger brand affinity and greater purchase intent than traditional interruption-based media. With long-form attention and cross-platform amplification, podcasts create deeper, more meaningful brand impact.
In New Zealand, podcasting is entering a new phase of growth and visibility. As premium video distribution and national platforms expand the medium, audience scale and advertiser demand are fast approaching a tipping point. For brands, this presents two opportunities: align with established shows that already command attention, or build a branded podcast that creates a direct, long-term connection with your audience.